Running professionals aren’t always sure how to build a running practice.
We get it; let’s face it, we barely learned the basics of niches in school let alone the business side of building a practice around those niches. But for those of us who have a passion that isn’t the 9-5 clinic work, where we have no control over the types of patients we treat, we need to get savvy in marketing and growth.
Here are 3 Ways to Build a Running Practice:
- Go where the runners are. Bring your business card and an informational flyer about gait analysis to local running stores. Join a running group or connect with local coaches and talk about gait analysis.
- Be of extreme value to runners. Educate runners about injury prevention, gait analysis, and the benefits of strengthening. Simple handouts about stretches or strengthening exercises to prevent a running injury can be so valuable to runners because it is something tangible they can continue to reference. Consider offering free 3D gait screens to a local running group to get your name out there and begin to show results within your running community.
- Get results. Running is complex. Runners need a targeted and customized plan to help them run faster and prevent injury. Here’s where you come in, but you have to know your craft. While there’s a million ways to run wrong, the good news is there’s only a few ways to run right. Consider becoming a Level 1 Certified Running Gait Analyst and joining us for an in-person Skills Lab & Business Development Weekend to gain the skills and credibility runners will value.