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Coming Up: What They Didn’t Teach You In School: The 4-Part Business Blueprint for Practice Growth (Part 2)

Prescribe the Outcome, Not the Visit: Building Programs Not Packages

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upcoming webinar

What they didn't teach you in school: The 4-Part Business blueprint for practice growth (part 2)

Prescribe the outcome, not the visit: building programs not packages

June 4, 2026
8pm et

This 1-hour webinar, presented by Doug Adams, is for practice owners and clinicians who want to move beyond rigid visit packages and build care plans around the outcomes their clients actually want. As Part 2 of the 4-Part Business Blueprint for Practice Growth, this session will show you how to shift from selling visits to prescribing outcome-based programs that combine your available services into a clear plan of care. You'll learn how to structure personalized programs, communicate value with confidence, and create a model that improves client results while increasing revenue per client.
register now

Speakers

DOUG ADAMS, PT, DPT, SCS, OCS, CSCS

Founder, CEO RunDNA
Owner, Omega Project PT

FAQs

This webinar is perfect for business owners in the health and fitness space looking to improve their business processes to increase profitability and provide excellent service to their clients. 

No, this webinar is not approved for CEUs.

Yes, we will have a recording of the webinar available in your email shortly following the live event. Webinar replays will be added to The Archive section below within a week. 

Yes, you’re in the right place! We’ve partnered with ON24 to host our webinars. To gain access to the replay, simply fill out the form on the registration page to watch the webinar. 

the archive

watch replays of previous webinars

most recent

building a dynamic foundation: Pelvic health & performance in runners

Liesle Elsey, PT, DPT explores how pelvic floor function influences running performance, symptoms, and movement. She shares practical strategies to screen and guide runners with pelvic floor dysfunction back to performance.

Are Tight Hip flexors really the problem? A paradigm shift in treating hip flexor pain in runners

Doug challenges the “tight hip flexor” narrative with a multifactorial approach that includes gait retraining, manual therapy, and strength-based interventions focused on pelvic control to improve outcomes and reduce recurrence.

The 4-part business blueprint for practice growth

PART 1: WHY WHO YOU TREAT DETERMINES HOW FAST YOU GROW 

Doug breaks down why defining your true Ideal Client is the foundation for scalable revenue, the hidden cost of treating “everyone,” and how unclear positioning quietly limits growth even when your business feels busy.

gait analysis

inside the stride: November 2025

Watch Doug and Helix 3D owner, David Bellis, breakdown the blueprint to hosting gait screening sessions that will keep clients coming back.

inside the stride: september 2025

Watch Doug perform a gait analysis on a mid-40s recreational runner who has built his training to 13 miles every other day but has developed hip and knee pain. Doug takes you through the various cues and interventions needed to get this runner on the right track.

inside the stride: july 2025

This webinar features a high-level masters female runner who returned for repeat 3D gait analysis after a new injury drastically slowed her pace from ~7 minute miles to 14–16 minute miles. Doug breaks down how updated gait data revealed key movement changes that informed a targeted return-to-run strategy.

inside the stride: march 2025

Follow along as Doug performs a gait analysis on a female recreational runner with a history of chronic lower extremity pain. Doug walks through her  history and  3D gait analysis to show how underlying gait patterns help explain her symptoms and guide clinical interventions.

confidence in every step: unlock great results with walking

Watch as Doug explores how improving walking gait can transform health and mobility. Understand the science behind proper walking mechanics, key benefits for injury prevention and performance, and how RunDNA can help you expand your expertise in walking gait.

Running topics

performance fueling for runners

Doug is joined by registered dietitian, Kelly Rossi, as she breaks down the most common nutrition and hydration mistakes, what signs to watch for, and simple, individualized strategies to improve performance, enhance recovery, and stay healthy.

clinical topics

2 essential methods for managing plantar foot pain

Doug shares his keys for managing plantar foot pain by addressing gait mechanics, plantar fascia loading, and pain-reducing interventions. His approach integrates gait retraining, manual therapy, strengthening, orthotics, and modalities to improve outcomes and reduce recurrence.

BFR innovations in aerobic training and recovery

Doug is joined by physical therapist, Scott Greenberg, as he dives into the emerging science and practical applications of Blood Flow Restriction for improving aerobic capacity and recovery, with key considerations for safety, dosing, and real-world programming.

the state of regenerative medicine

Doug is joined by Dr. Bradley Bley to discuss the evolving landscape of regenerative medicine for runners with a practical focus on shockwave therapy, PRP, and other biologic treatments for tendon injuries, osteoarthritis, and chronic pain.

Business topics

From Gatekeeper to growth engine

Doug is joined by Patient Experience Expert, Jerry Durham, to discuss the value of the front desk in a healthcare setting. They breakdown how to streamline the front desk workflow, reduce costly no-shows, and boost patient retention.

fast track to finding more runners: simple digital marketing strategies for running professionals

Doug is joined by Search Engine Optimization Expert, Jared Tangir, to discuss the basics of SEO and marketing principles for running professionals looking to enhance their business.

building a thriving running practice

If your career goals involve working with runners, watch as Doug reveals the proven strategies to market your services to this group. Plus, he uncovers the hidden barrier that keeps most people from achieving the success they deserve.

Become a Running Expert
Become a Running Expert

turning knowledge into running expertise

RunDNA Education is designed for movement professionals who want to elevate their impact with runners. Our evidence-based courses combine biomechanics, clinical reasoning, and real-world application so you can assess and coach runners with clarity and confidence. Ready to dive in?

Learn More

turning running expertise into action

Helix 3D gives movement professionals the ability to capture, analyze, and communicate running mechanics with unmatched clarity. Transform complex data into actionable insights that will elevate every runner you work with.
Learn More